Since then, KSSX has shifted towards rhythmic top 40 by incorporating more current hip hop, as XHITZ-FM de-emphasized hip hop in 2013 and began moving towards a more Mainstream Top 40 direction. At Midnight on December 26, the station completely shifted to a rhythmic hot adult contemporary direction, dropping the pre-1989 songs from their playlist to focus on the 1990s, 2000s and current material, and changed their slogan to 'Today's Rhythm and All the Best Throwbacks'. On November 16, 2013, KSSX flipped once again to Christmas music, but kept the 'KISS-FM' name and 'The Rhythm of San Diego' slogan.

After being jockless for the first three months, the station added Chio (formerly of XHITZ-FM) as their morning show host on April 8, as well as Sean Sarille in evenings (he has since departed from the station), Shelley Wade in middays, Louie Cruz in afternoons and Beto Perez in nights. On February 22, KOGO-FM changed their call letters to KSSX. In mid-February 2013, the station began including more 1990s, 2000s and recurrent songs, and shifted towards rhythmic adult contemporary. On December 26, 2012, at 9:57 a.m., after playing ' Silent Night' by Josh Groban, the station flipped to rhythmic oldies as '95.7 KISS-FM', with ' Kiss' by Prince and ' You Should Be Dancing' by the Bee Gees being the first two songs played. The KOGO simulcast moved to KMYI's HD2 channel. The simulcast with KOGO ended on November 16, 2012, at 7 p.m., when KOGO-FM began stunting with Christmas music as Holiday 95.7 (though it was promoted on-air as simply '95-7 FM'). Unlike many news/talk stations, the FM addition did nothing to help KOGO's ratings in fact, they declined after the addition of the simulcast, dropping from a 3.9 in the September 2011 Nielsen ratings (the last prior to the simulcast) to a 3.0 in the October 2012 ratings (the last during the simulcast). On the 14th, the callsign KUSS was changed to KOGO-FM. On November 7, 2011, at 7 a.m., after playing ' The Dance' by Garth Brooks, 95.7 began simulcasting KOGO as 'News/Talk FM 95.7 and AM 600 KOGO'. The station would rebrand as 'New Country 95.7' in September 2008. On January 5, 2004, “Kool” moved to XHHCR-FM 99.3 (rechristened XHOCL-FM), and 95.7 adopted XHHCR's country format as US 95.7 (the callsign was then changed to KUSS). On January 3, 2002, the station rebranded as 'Kool 95.7' (with new callsign KOCL). On November 21, 2001, KMSX swapped frequencies with KJQY and flipped to oldies as 'K-Joy 95.7'. The format was shifted to all-1980s' hits on November 11, 2000, a day after KBZT adopted the format. After a 15-day period of simulcasting on both frequencies, on September 22, 95.7 flipped to Hot AC as 'Mix 95.7' with the callsign changed to KMSX.

On September 7, 1998, the 'Magic' format would move to XHRM (92.5 FM). The station was sold by Nationwide Communications to Jacor/ Citicasters.

On March 5, 1997, the station flipped to Urban AC as Magic 95.7 under new callsign KMCG. On November 22, 1996, the station began stunting with country as 'Your New Country, 95.7 KUPR'. On the day of the frequency change, KKOS became KUPR, still keeping the AAA format. At 95.7 (first incarnation of New Country/Magic) Ultimately, KKOS and XHKY reached a deal, which was agreed to by the FCC and SCT on September 15, 1995, XHKY moved to 99.3 at 25,000 watts, KKOS moved to 95.7 at 25,000 watts, and the previous occupant of 99.3, XHATE-FM in Tecate, moved to 95.3 MHz. At the time, Califórmula owned a Tijuana station broadcasting on 95.7, XHKY-FM, and was causing interference to KKOS and co-channel KFSH-FM in Anaheim. However, an interference problem in Mexico ended up resulting in changes to KKOS.

During this period the station had various formats, including adult contemporary, CHR, and AAA. History Early years At 95.9 (1969–1995) Īlthough the station began broadcasting on 95.7 in 1995, it has its origins as a Class A (local) station on 95.9 MHz known as KARL, (a MOR station from 1965 to 1979), then KKOS.

1.1.2 At 95.7 (first incarnation of New Country/Magic).

Nowplaying kiss 95.9